SEO Pricing

The first thing most companies want to know is the SEO cost. But beware of package deals for SEO services pricing — they seldom if ever work. Here is why.

The cost of SEO services varies widely because every organization has a different starting point and needs month-to-month work to improve its organic rankings. Canned SEO pricing packages do not take any of this into account.

As a result, some companies paying $2,000 a month for SEO should be paying $5,000 a month to generate increased leads or online orders.

And — some companies paying $5,000 a month for SEO only need to be paying $2,000 to get the job done.

Either way, prepackaged SEO fees work against you. Because of this, JustrightSeo never publishes fixed pricing. Instead, we do our homework to understand what you need, and then quote SEO pricing that fits your needs exactly.

How Much Do SEO Services Cost?

Your SEO monthly cost depends on several factors. Here are the main things we look at to determine the cost of your campaign.

On-site pricing factors

  • How well does your website currently communicate to humans and search engines? How much work is needed to improve communication?
  • Is your website responsive?
  • How fast does your website load?
  • Do you have service/product pages for your targeted keyword phrases?
  • Do you have supporting pages for longtail keywords?
  • Do you have optimized title tags?
  • Do you have optimized meta descriptions?
  • Do you have optimized header tags?
  • Do you have optimized body content?

Off-site pricing factors

  • How many backlinks do you have?
  • How many referring domains do you have?
  • What is the quality of those backlinks?
  • Are you being or have you been penalized by Google?
  • Do you have a natural anchor text distribution?
  • Do you have links pointing to interior product/service pages?

Competitive factors

  • Who is on the first page of Google for your targeted keywords?
  • What is their domain authority?
  • What is their page authority?
  • How many backlinks do they have?
  • How many referring domains do they have?
  • What is the quality of their backlinks?

Reviewing these factors tells us how much work is needed to make your website SEO-ready, and how much content creation and link building will be needed given your competitive position. With an understanding of how much work you need, we are then in a position to give you not just any old SEO price, but the right price.

SEO Services Pricing Guidelines

Your SEO campaign and applicable pricing will fall into one of several categories, depending on strategy and scope. Generally, these categories are as follows:

Local SEO pricing typically ranges between $500 - $2,000 per month for single-location campaigns targeting small to medium-sized cities.

Local SEO pricing increases for multi-location campaigns, and single-location campaigns targeting large cities.

National campaigns generally cost more than local campaigns and can start around $2,000 per month.

Niche products/services with lower search volume and competition carry a smaller price tag.

When competition is medium to high, SEO pricing moves up accordingly.

E-commerce sites with hundreds to thousands of products normally carry a higher cost due to the number of pages requiring optimization, platform complexities and higher levels of competition

JustrightSeo directs its resources toward lead generation for midsize and smaller firms, and offers competitive — but not bargain basement — pricing to meet your goals and your budget. Beware of firms charging too little for monthly SEO services! A low monthly fee may seem attractive, but there is no free lunch with SEO, and low-budget campaigns almost always fail.


Most frequent questions and answers

We certainly don’t think so. SEO has certainly evolved and continues to do so. Providing the Internet doesn’t become irrelevant, SEO will be around for a long time

A technical SEO audit identifies issues with a website from a search engine perspective and provides recommendations on how to implement fixes that improve performance. The audit will look for any issues with the website itself (both on-page and in regards to external factors, such as hosting), and also assess whether links could be the reason that a site’s performance is being hindered (off-page).

There are many, many elements to check when conducting a technical review of a site, as data is compiled from multiple sources, including paid SEO tools, to ensure that nothing is missed.

Directly – no. Sadly, paying money to Google doesn’t do you any favors in terms of getting in their good books, or access to any of their secrets.

A common question asked by potential clients during the sales process is why they can’t just buy ads and forget about SEO. The answer, SEO, and PPC work better when used together. Even though these verticals are addressed through different strategies, the efforts complement each other. You can increase your visibility and exposure, keyword research (paid and organic) can be shared, best performing ad copy can help when it comes to creating an organic content strategy, and much more when it comes to department collaboration.

How long would you wait for a website to load? 5 seconds? 3 seconds? Less?

When it comes to expectations for site speed, did you know that:

  • 47% of people expect your site to load in less than 2 seconds
  • 40% will abandon it entirely if it takes longer than 3 seconds

Most people have short attention spans when searching online, so it’s important to deliver the information they are looking for quickly. Not only is it important for users, but it’s also important to search engines because they want to deliver high-quality search results – fast.

People often ask ‘how do I rank higher on Google?’ or ‘what affects SEO rankings?’

But only Google algorithms know exactly what factors determine how well a page ranks (how visible it is and what determines its position) in search results there are reportedly over 200 ranking factors!

Because of the way people search has changed, so has SEO. Search results are influenced by things like device, location, and a user’s search history, so what one user sees ranking in position one (the very first search result), another may see in position 5, and another may not see it on the first page at all! While rankings are a good barometer for how well a keyword is performing, it’s important to take these considerations into account.

So, with so many ranking factors, how do you prioritize what your SEO strategy should focus on? Luckily, there are some tried and tested best practices that are proven to influence rankings.


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