Case Studies

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client 1

KEY TACTICS

• Expanded and optimized content on the home page, service page, and four main sub-service pages
• Improved internal and external linking
• Created a folder URL system to improve search engine crawlability and user experience
• Created location pages to drive more local traffic

STRATEGY

When JustRightSeo started  to implement an SEO campaign, the site was new and not generating many impressions or ranking for keywords. The site also had only one referring domain. Our primary goals:

• Drive traffic from users in need of commercial services
• Rank for long-tail queries related to paving and parking lot maintenance-related services
• Drive traffic from local service areas

RESULTS

MAKING GREAT FIRST IMPRESSIONS
Comparing April to May, we saw an 831 percent improvement in the number of impressions for which clients ranked. Keep in mind this is a brand new site, so this was a very quick improvement!

client 3

KEY TACTICS

• Built links to top priority service pages to improve positioning
• Optimized service page content with geo-targeted keywords
• Wrote blog posts to answer popular questions, with internal links to the service pages

STRATEGY

• Drive local traffic and conversions from the MD, VA and DC areas
• Drive users to the specific landing page they are looking for with keyword-optimized content for a quick conversion

RESULTS

TRAFFIC EXPLODES
Organic site traffic is up 2,694 percent since the inception of our SEO campaign.
MORE SALES LEADS!
Validated sales lead improved 209 percent in the first year of the campaign.

client 5

KEY TACTICS

• Developed content for home-style pages optimized for long-tail keywords
• Created monthly blog topics related to products and trending topics

STRATEGY

• Build new, relevant content for home-style pages to bring in traffic for related searches
• Increase organic traffic and improve on-site conversions

RESULTS

83 + 104 = SUCCESS
Our campaign has produced an 83 percent increase in organic traffic to the targeted site pages, and a 104 percent increase in new organic visits.
BLOG BOOST
Revenue from blog-generated leads is up 32 percent, and the blog conversion rate has improved by 111 percent.

client 2

KEY TACTICS

• Promoted industry thought leadership through publication of on-site technical blog content.
• Showcased competitiveness and relevance through long-form service page content aimed at industrial engineers.
• Acquired relevant links to engineering-themed websites and blogs using the newly created long-form service page content

STRATEGY

Our strategy involved the production and marketing of long-form content, on-site conversion optimization, and long-tail keyword targeting. Because of the technical nature of RevPart’s business, we produced sophisticated, in-depth content on a wide range of very specialized manufacturing topics.

RESULTS

682%
Website traffic has increased by 682 percent since the start of our SEO campaign.
425%
Thanks to the implementation of a global website footer, RevPart’s “contact us” conversions are up 425 percent.

client 4

KEY TACTICS

• Developed keyword-optimized content for main service pages and established quality links back to them
• Implemented on-site phone and form tracking
• Optimized usability and positioning of on-site forms

STRATEGY

• Optimize the main service pages on the AMH website
• Track conversions more granularly
• Improve on-site conversions

RESULTS

LEADS OUTPACE TRAFFIC
Over the same time period, sales leads are up 53 percent. Improvements in conversion tracking enabled us to quickly improve the keyword focus of the campaign.

client 6

KEY TACTICS

• Created new site pages for high volume, highly relevant keywords.
• Improved website’s internal linking system to improve SEO and user experience.
• Conducted competitive analysis to identify content requirements for website pages dedicated to a new product launch.

STRATEGY

On-site, JustRightSeo main objective was to create new pages to support strategically critical keywords, as well as make technical and content-related changes to the website to boost its organic visibility. Off-site, the focus was centered on link building through the publication of content assets and business profile inclusions marketed to highly relevant customer segments.

RESULTS

189%
Lead generation increased 189 percent since the campaign launched.
79%
Traffic has increased by 79 percent since the campaign launched

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FAQ

Most frequent questions and answers

If online marketing is an important part of your business (and, to be frank, it should be!) then SEO can be a serious asset. It costs nothing to do a little keyword research, comes up with a content strategy, and regularly practice external and internal link building. And while SEO may not return immediate, tangible conversions, it is a pivotal part of driving organic traffic; and driving organic traffic is a pivotal part of building brand awareness and familiarity. If your audience can rely on you to deliver relevant, high-quality resources at the top of the SERP, they’ll be that much closer to purchasing your product!

Say it with us: Plan for voice search! ComScore predicts that by 2020, 50% of all searches will be voice searches. Take a look at the number of articles published in the past year about “how to optimize for featured snippets”:

Up 178% from 2016. People have figured out that systems like Amazon Echo, Google Home, and Google Assistant pull from featured snippets to give their answers. Look for SEOs to continue to turn their attention to voice search—this year, and into the future

As we discussed earlier, SEO is always changing. But the biggest change continues to be the shift toward mobile. Mobile digital media time in the US is now significantly higher (51%) than desktop digital media time (42%), and that number is set to continue to grow. Google recently made mobile page speed a ranking factor. Going forward, if you haven’t already done so, you should look into Accelerated Mobile Pages. It’s becoming more and more paramount to make sure you have no mobile usability issues on your site.

HTTPS is the secure version of HTTP – the ‘s’ stands for ‘secure’.

Google announced that HTTPS was going to be included as a ranking factor as it wants to ‘reward’ sites that take user data seriously but how heavily weighted this is as a signal as part of the wider algorithm is unknown.

Providing the migration from HTTP to HTTPS is done correctly, it certainly won’t hinder your SEO efforts.

In short, SEO puts your brand on the map. Remembering that SEO is a long term investment and it doesn’t happen overnight is key. When it comes to organic digital marketing tactics, you might not think you need it, but many benefits prove you should. Organic search is most often the primary source of website traffic. This type of search is a huge factor when it comes to visibility, making it a critical component of the buyer funnel and ultimately encouraging users to engage or convert. Incorporating SEO into your marketing strategy not only helps organically, but it also helps other efforts included in your digital marketing game plan.

There are some reasons a website might not be indexed.

  • The entire site has been blocked via the robots.txt file – this is a file that sits on your server where webmasters can create rules that instruct search engines on how to crawl and index a website.

User-agent: *

Disallow: /

This means that web crawlers are not allowed to access the site to crawl and index it. If the pages can’t be crawled and indexed, they won’t show up in search results.

  • Noindex tag has been applied to specific URLs – this tells search engines not to index a page
  • Crawlers are blocked via the .htacessfile
  • Your website has been penalized, and fully or partially removed from search results as a result of unnatural link building
  • Search engine crawlers haven’t yet found your site/URL and so it has not been indexed
  • You have Malware on your site, or other security issues that have resulted in your site being removed from search results

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