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Most frequent questions and answers
If online marketing is an important part of your business (and, to be frank, it should be!) then SEO can be a serious asset. It costs nothing to do a little keyword research, comes up with a content strategy, and regularly practice external and internal link building. And while SEO may not return immediate, tangible conversions, it is a pivotal part of driving organic traffic; and driving organic traffic is a pivotal part of building brand awareness and familiarity. If your audience can rely on you to deliver relevant, high-quality resources at the top of the SERP, they’ll be that much closer to purchasing your product!
Say it with us: Plan for voice search! ComScore predicts that by 2020, 50% of all searches will be voice searches. Take a look at the number of articles published in the past year about “how to optimize for featured snippets”:
Up 178% from 2016. People have figured out that systems like Amazon Echo, Google Home, and Google Assistant pull from featured snippets to give their answers. Look for SEOs to continue to turn their attention to voice search—this year, and into the future
As we discussed earlier, SEO is always changing. But the biggest change continues to be the shift toward mobile. Mobile digital media time in the US is now significantly higher (51%) than desktop digital media time (42%), and that number is set to continue to grow. Google recently made mobile page speed a ranking factor. Going forward, if you haven’t already done so, you should look into Accelerated Mobile Pages. It’s becoming more and more paramount to make sure you have no mobile usability issues on your site.
HTTPS is the secure version of HTTP – the ‘s’ stands for ‘secure’.
Google announced that HTTPS was going to be included as a ranking factor as it wants to ‘reward’ sites that take user data seriously but how heavily weighted this is as a signal as part of the wider algorithm is unknown.
Providing the migration from HTTP to HTTPS is done correctly, it certainly won’t hinder your SEO efforts.
In short, SEO puts your brand on the map. Remembering that SEO is a long term investment and it doesn’t happen overnight is key. When it comes to organic digital marketing tactics, you might not think you need it, but many benefits prove you should. Organic search is most often the primary source of website traffic. This type of search is a huge factor when it comes to visibility, making it a critical component of the buyer funnel and ultimately encouraging users to engage or convert. Incorporating SEO into your marketing strategy not only helps organically, but it also helps other efforts included in your digital marketing game plan.
There are some reasons a website might not be indexed.
- The entire site has been blocked via the robots.txt file – this is a file that sits on your server where webmasters can create rules that instruct search engines on how to crawl and index a website.
This means that web crawlers are not allowed to access the site to crawl and index it. If the pages can’t be crawled and indexed, they won’t show up in search results.
- Noindex tag has been applied to specific URLs – this tells search engines not to index a page
- Crawlers are blocked via the .htacessfile
- Your website has been penalized, and fully or partially removed from search results as a result of unnatural link building
- Search engine crawlers haven’t yet found your site/URL and so it has not been indexed
- You have Malware on your site, or other security issues that have resulted in your site being removed from search results
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